How to Choose the Right OS for Mobile App

MINSK, MINSK REGION, BELARUS, December 13, 2018 / — So you are going to develop a mobile application. You have a breathtaking idea, you have considered all the details of your future application, you have already chosen the right vendor. But do you remember to choose a mobile OS for it? No? It’s a crucial point. Developing the same applications for different operating systems will take more time and cost more money. Anyway, even if your budget allows you to do so, this might not be justified in the end: no matter how perfect your application is, you will continue to improve it on the base of your first users’ feedback, and all these improvements will cost you as twice as more in case you have to implement them for several versions of the app. Therefore, we suggest you starting with one OS, and only after some sort of a trial period thinking about others.

So which one is better?

There are several mobile operating systems but discussing them all makes no sense, as only two are the leaders that share almost the whole market – Android and iOS. These giants are different in many aspects and have own advantages. If you want to make the right decision, you should be aware of the peculiarities of each system in terms of their popularity, development process, and profit.

Market share

It’s not a secret that Android is the most widespread mobile operating system in the world. It has been the first among others for many years and takes the same position this year: as of October 2018, Android has 74.69% of the global mobile market share [Statcounter]. The situation is unlikely to change on a short-term horizon. There are various forecasts about the future of the OS, but many agree that even if the share of Android falls, its current position won’t be affected. Speaking about iOS, it shares 22.34% of the global market; in other words, about 3.5 times less than Android.

Thus, it might at first glance seem that developing your application for Android operating system is more beneficial. Not a bit of it! On the global market, Android is the undoubted leader for sure. But if we analyze the mobile markets of each region, we will see that Android dominates in the world but not in particular countries. In developed countries, the palm of victory belongs to Apple products, and thus to iOS, while the leader in developing countries is Android. Therefore, choosing a platform, you should bear in mind the location of the application release.

Besides the location, you should also think about the targeted audience. The information about age, gender, education, occupation, income level, views, and beliefs of potential users is important not only for the application itself but also for choosing a platform. Study your target auditory carefully to answer this question.


Android and iOS are completely different operating systems, so the requirements for these applications are also different. Particularly, the apps for Android are mostly written in Java and apps for iOS – in Objective-C and Swift. These languages are easy to learn and widespread among developers, so you’re unlikely to have any difficulty in hiring specialists of both types. The difficulty will start with the development process itself. The thing is, iOS developers create applications for few platforms, while Android is used with many devices of different screen size and aspect ratios, thus requiring more time and efforts from a development team and more money from you. However, Android development has a great advantage over iOS: the opportunity for dynamic app development, as Android development platform allows using third-party tools to implement a variety of new things.


Despite the fact that Android has more users than iOS, proud owners of Apple products are considered to be more solvent. In the first half of 2018, App Store revenue was as twice as more than the revenue of Play Market on half the downloads [Sensor Tower]. Thus, publishing your application in App Store will help you make big bucks for sure. Another issue is to get there. App Store has very strict rules for app publication. First, you need to pay an annual fee in an amount of $99 ($299 for companies). Then you have to upload the app and wait for about 2 weeks while it is checked for every single bug. The possibility that your application will be rejected is very high.

What is required for publishing the app in Play Market? You need to pay $25 as a one-time fee, upload your application, and that’s it: the app will be available for Android users in a couple of hours. Here the risk of being rejected is very low. Thus, if you are going to publish your application in App Store, it is good to work with developers who have the relevant experience. Or choose Play Market and enjoy fast publication.

What about users?

When choosing the right platform for your application you should take into account what users think. The users’ view on Android and iOS is not unique, obviously. One may find the supporters of both systems, as well as their haters. Supporters of Android admire the possibility to set the system in accordance with their needs and to download the variety of apps, criticizing the high price of Apple devices and the expensiveness of App Store applications. iOS users say they love its user-friendliness, amazing design, and high level of security.

Knowing the advantages and disadvantages of both systems will help you choose the most suitable one for your new app. Think about your expectations, goals and the target auditory, consider your possibilities and budget, and the result will be a perfect platform for your application which you and your future users will love.

Alexander Rogulin
+375 291915299
email us here

Source: EIN Presswire

Swissbit Introduces new CompactFlash™ Cards

Obsolete in the consumer sector but very much in high demand for industrial applications and available through Swissbit with its C5x series: CompactFlash™

Swissbit introduces new CompactFlash™ cards that place state-of-the-art flash memory technology into the old data media format for industrial applications

BRONSCHHOFEN, SWITZERLAND, December 13, 2018 / — Since the development of the first Swissbit CompactFlash™ cards back in 2001, the largest independent manufacturer of memory and storage solutions in Europe has continuously launched new product-extensions as part of its long-term support strategy. Swissbit is currently promoting the C-500, C-56 and C-50 models – its latest CompactFlash™ product ranges that introduce state-of-the-art flash memory technology into the old data media format.

Even though PATA was replaced by faster interfaces a long time ago in the computer market, there is still a high demand for CompactFlash™ cards for systems that remain in use for decades and are still supplied as new in their original versions. These are mainly employed in automation, train controls as well as network and communication systems.

This new family of industrial CompactFlash™ cards comprises the C-500 range with SLC NAND, the C-56 range with everbit™ pSLC technology and the cost-effective C-50 with durabit™ MLC memory. All three Swissbit ranges offer a latest generation high-performance controller and firmware that is optimized for industrial and NetCom applications. The robust and highly reliable products comply with the advanced industrial temperature class -40 to 85°C.

Designed for Durability
These new CompactFlash™ cards with capacities between 512 MB and 128 GB are based on state-of-the-art NAND technology, which guarantees their availability for the remaining product lifetime of the systems. The cards are CFA-6.1 compatible and support UDMA6 and PIO6 modes. A special feature is the page-organized firmware that, compared to previous similar products, increases the write data rate for small data packets by factor 50 to 70 and the permitted write data volume to twice or three times the volume of previous solutions.

All 3 variants come with a data maintenance mode that regularly checks the data stability, even for memory areas that are rarely written to, and if necessary, re-writes them to ensure long-term data retention.

C-5x products are manufactured at the Swissbit plant in Berlin with rigorous and strict final testing performed on every single card. Samples of both C-500 and C-56 are available and C-50 will follow shortly by the end of the year.

Kim Sauer
miXim – on behalf of Swissbit
+44 7906 019022
email us here

Source: EIN Presswire

Silently transcribing during sensitive and rushed situations allows clinicians more time to focus on patient care

Industry best noise cancelling, speech recognition microphone

Accurately document patient information without being overheard by others while additionally eliminating all background noise.

Using a Stenomask eliminates the background noise in our busy workplace while simultaneously providing privacy when using speech recognition. Now there is no need for a private room or office.”

— K. Somner, B.C. Ministry of Health

NEW YORK, NEW YORK, USA, December 12, 2018 / — Voice technology in healthcare is not yet the ubiquitous application that we believe it will soon become. The major concerns are patient privacy, HIPAA compliance, potentially leaving confidential information unprotected and the challenge of clear voice communication in a noisy and busy clinical setting, particularly when complex medical vocabulary is required.

Many physicians use voice technology for clinical decision support and documentation in their office or home however they are much less inclined to do so in the presence of their patients.

There is a practical and affordable solution to this problem.

Talk Technologies engineers and manufactures specialized microphones (stenomasks) that allow clinicians to use speech recognition and verbally communicate in public without anyone overhearing them. Our voice isolating technology enables private transcription and verbal communication while simultaneously eliminating all background noise.

Stenomask functions like a sound-booth only in pocket sized form, guaranteeing clear voice communications in loud and busy clinical settings.

• Complies with HIPAA privacy and security rules
• Decreases potential security risks and protects the privacy of individuals’ health information
• Lightweight, affordable and road worthy durability
• Compatible with all speech recognition software including Dragon medical
• No start up time or learning curve, simply plug in and go

If you would like to learn more, please visit our website.

D Webb
Talk Technologies
888 811 9944
email us here
Visit us on social media:

Stenomask demonstration using Dragon 15

Source: EIN Presswire

JESA and ShowStoppers sign MOU to boost international press attendance, coverage of CEATEC JAPAN tech show

We look forward to working with JESA to connect international journalists with CEATEC — as we introduce Japanese tech companies to ShowStoppers events and plan to produce a press event at CEATEC”

— Steve Leon

TOKYO, JAPAN, December 12, 2018 / — AUSTIN, TX., USA, 12 Dec. 2018 and TOKYO, JAPAN, 13 Dec. 2018 – ShowStoppers® and the Japan Electronics Show Association (JESA) today signed a Memorandum of Understanding (MOU) that calls for ShowStoppers and JESA to develop a range of activities that drive international press attendance and coverage of CEATEC JAPAN®,, the annual exhibition that organizes the Internet of Things, robotics, AI and other digital technologies to showcase Japan’s vision for growth and the super-smart Society 5.0 of the future.

To begin, JESA will exhibit and meet with journalists that attend ShowStoppers @ CES, the press event that ShowStoppers produces 8 Jan. 2019 in Las Vegas. More than 1,300 journalists from 60 countries are already registered for this event – and over 100 startups and industry leaders are planning to introduce and demo new products and services for work, home and play.

“We look forward to working together with JESA over the next three years to connect more journalists from around the world with CEATEC JAPAN — as we introduce Japanese technology companies to ShowStoppers events around the world, and also develop plans to produce the Official Press Event at CEATEC JAPAN,” said Steve Leon, principal, ShowStoppers.

“We are closely working with ShowStoppers to accelerate the global activities for delivering our message in order to address the new concept of CEATEC JAPAN – the Cyber Physical System/IoT (CPS/IoT) exhibition that shows how to integrate policies, industries and technologies to connect society and drive the future – Fintech, online shopping, cyber security, smart homes and smart factories, autonomous driving, fitness and healthcare, 5G, robotics, artificial intelligence, Big Data.” said Kiyoshi Shikano, Executive Vice President, JESA.

JESA manages CEATEC (Combined Exhibition of Advanced Technologies) JAPAN, an annual exhibition in October that connects society and co-creates the future at the Japan's largest CPS/IoT oriented exhibition and conference.

Now in its 25th year, ShowStoppers,, produces special events where reporters, editors, columnists and industry analysts discover the future of business, consumer, lifestyle and digital technologies — for work, home and play. These events are sponsored by hot companies with cool products that seek to meet the press.

ShowStoppers produces the official press events at IFA and NAB; partners with CTA for ShowStoppers LaunchIt, a pitch event for startups during CES; and produces events concurrent with CES, Mobile World Congress, Mobile World Congress Americas and CE Week, among others.

To exhibit at ShowStoppers events, contact Dave Leon, principal and director of sales,, +1-845-638-3527.

Steve Leon
+1 3109368530
email us here
Visit us on social media:

Source: EIN Presswire

What is the Value of a Mobile App for Business? Design Center Weighs In.

Design Center is known for creating mobile apps that offer the best user experience (UX) and, as a result, exceptional value for businesses.

Even though clients tend to have ambitious ideas about what to expect, more times than not, we end up over-delivering both in terms of the user experience and client-defined ROI.”

— Design Center President Ken Haus

MINNEAPOLIS, MN, U.S., December 12, 2018 / — Design Center is known for creating mobile apps that offer the best user experience (UX) and, as a result, exceptional value for businesses; including a continually expanding loyal roster of Fortune 500 clients and growing startups.

Design Center apps deliver ROI because the design team works closely with clients from the start to customize the way ROI is defined for each client, focusing on the specific ROI metrics that the client wants to achieve. This means developing features that lead to the optimal balance of user engagement and business goals.

Design Center starts by learning the client’s budget, using that to determine what they can accomplish both from a features/usability perspective and a return perspective. During the research process, Design Center determines which features the user will find valuable and will have the potential to directly achieve the client-defined ROI.

While there are multiple avenues for driving return, usability, in itself, is a primary one. In one instance IBM found that $20,700 spent on usability resulted in a $47,700 return on the first day; in another system, $68,000 spent on usability resulted in $6,800,000 return in the first year. A Forrester study showed that, on average, every dollar invested in UX yields 100 dollars in return. The study also concluded that companies investing in UX see a lower cost of customer acquisition, lower support cost, increased customer retention and increased market share.

Design Center examples include:

• An app designed to improve the engagement of more than 400 front-line retail shop employees increased engagement by 15%–ROI that the client described as “huge.”
• An app to support sales presentation that: delivers about 50% more leads per sales rep; shortens sales cycle times; increases close rates; elevates brand perception and decreases the need for sales rep training.
• A chemical company with a large distributor network that wanted to make their website more user friendly and informative. Among the ROI goals were to improve distributor satisfaction and reduce call center activity. Design Center’s solution accomplished both goals and then some.

Design Center President Ken Haus said, “How we measure ROI is as customized as the app itself. We take our cue from the client during the intensive brainstorming sessions at the beginning of the project. Even though clients tend to have ambitious ideas about what to expect, more times than not, we end up over-delivering both in terms of the user experience and client-defined ROI.”

In addition to a free consultation, Design Center also conducts Road Shows. These are no-cost onsite demos tailored to the needs of each prospect and presented at the prospect’s place of business—on their schedule.

During the presentation, Design Center’s world class designers, developers, and UX experts present digital solutions, including mobile apps, custom software and AR/VR. This is an excellent opportunity for prospects to “ask the expert” in person. Design Center team members bring their own equipment or coordinate with onsite staff to utilize theirs. For more information and to schedule a Road Show, visit Design Center’s dedicated Road Show webpage:

Founded in 1969, leading software designer and developer Design Center turns strategic insights into reality through app development, virtual reality solutions, custom software and more. Rooted in design and energized by digital, Design Center creates engaging, long-term solutions that streamline business and spark conversation. The company’s user-experience-focused approach to design, development and implementation produces solutions that deliver value and profitability for clients. Among the company’s value adds is AppKits, a proprietary application management engine, that ensures the company’s solutions perform at the highest level. Design Center serves some of the world’s largest organizations from their headquarters in centrally located St. Paul, Minn. To contact Design Center call 651-699-6500 or visit Review project information and client references at:

Chris Comejo
Design Center
+1 651-699-6500
email us here
Visit us on social media:

Source: EIN Presswire

High-tech & high-touch converting firm in US successfully transitioned to ISO 9001:2015 with the aid of MyEasyISO

It made us easily conformed to the new requirements and now we are readily transitioned”

— Operations Manager

VALLEY COTTAGE, NEW YORK, UNITED STATES, December 12, 2018 / — A company specializing in numerous slitting and roll-finishing techniques was then certified to ISO 9001:2008. As it continuously strives to enhance quality management system, this company transitioned from the old version of the standard to ISO 9001:2015 using a QMS software that is designed to make transition easy and fast.

“We were skeptical on how we will retain our QMS certification as the structure of ISO standard has changed entirely. But then, we searched online and came across with a powerful QMS software – MyEasyISO. We found that this QMS software was created according to the new requirements of ISO 9001:2015. It is a very unique, easy-to-use and an affordable tool. It made us easily conformed to the new requirements and now we are readily transitioned,” said Operations Manager.

MyEasyISO QMS software comes with pre-built modules that streamline processes, increase efficiency, and thereby achieve higher productivity. It offers rapid deployment and implementation with unmatched cost effectiveness. With these features, it is suitable and recommendable from small-sized to medium-sized organizations with limited resources and unlimited ambitions.

About MyEasyISO

MyEasyISO helps in achieving ISO certification and manage regulations and standards like ISO 9001:2015, ISO 14001:2015, ISO 45001, ISO 17025, ISO 13485, ISO 22000 and many others.

With more than 4000 clients across the world, MyEasyISO is gaining fast popularity in the market and has helped clients across all industries by improving business performance, implementing, certifying and maintaining ISO standards. It is recognized as one of the best quality management software solutions in numerous independent surveys and reviews covering customer satisfaction, simplicity, ease of deployment, comprehensive coverage of various requirements, support, value for money etc.

To find out more on how our software could benefit you, visit or email your queries to

Sree Vidhya
Effivity Technologies LLC
+1 800-233-1425
email us here

Source: EIN Presswire

B2B Industrial Packaging Announces Standard and Premium Ice Melt for Business

B2B Industrial Packaging President Bill Drake

B2B Industrial Packaging

B2B Industrial Packaging, one of the leading suppliers of standard and premium ice melt for business, advises stocking up now.

ADDISON, ILL., U.S., December 11, 2018 / — B2B Industrial Packaging, one of the leading suppliers of standard and premium ice melt for business, advises stocking up now.
The company offers two types of ice melt—standard and premium.
Standard ice melt is a reliable economic sodium chloride rock salt that can handle the harshest winter conditions. It provides optimally sized crystals for excellent melting performance. Features include:
• Melts ice and snow down to 5 degrees F
• Safe to handle/won't burn
• Optimized crystals for high performance
• Economical

B2B Industrial Packaging’s premium ice melt begins melting ice and snow immediately on contact. It is a commercial combination of calcium chloride, magnesium chloride, sodium chloride crystals and corrosion inhibitor. It is the choice of professionals for non-tracking and environmentally gentle ice control at a great value. The easy to see green dye makes accurate application easy day and night. Features include:
• Melts to minus 10 degrees F
• Fast acting and effective
• Green color indicator to assure even spreading
• Screened and sized for even flow
• Non staining
• Friendlier to concrete

B2B Industrial Packaging’s account executives are excellent time and money-saving resources for advice on all the products they sell, including ice melt. Tips include:
• During a harsh winter, most ice distributors run out of ice melt and those that do still have ice in stock, tend to raise the price—they have to pay more and then have to charge their customers more.
• Experts agree; the best time to buy ice melt is as early as possible in the season.
• For small areas, such as porches and steps, apply ice melt with a handheld spreader; for larger areas, such as front walkways, use a walk-behind spreader; and for very large areas, such as parking lots, opt for a truck mount spreader.

B2B Industrial Packaging President Bill Drake said, “We always recommend keeping a stockpile on hand because no one wants to be scrambling around in wintery conditions to purchase ice melt at the last minute or, even worse, after a storm.”
Servicing more than 6,000 active clients, B2B Industrial Packaging sells a full range of packaging equipment and supplies including steel strapping, stretch film, and fasteners to clients throughout the U.S. and Mexico. B2B Industrial Packaging is unique in that it also operates three state-of-the-art strapping and fastener tool repair facilities that service the entire U.S. Headquarters are in Addison, Ill. with additional locations in Fort Worth, Texas; Houston; Oakland, Calif.; Los Angeles; Portland, Ore.; Eugene, Ore.; and Seattle. To contact B2B Industrial Packaging, call 1-877-222-5747, email Caitlin Montgomery at, or visit

Jeanna Van Rensselar
Smart PR Communications
email us here
Visit us on social media:

Source: EIN Presswire

Staying Safe with LED Headlights

KITCHENER, ONTARIO, CANADA, December 11, 2018 / — When it comes to car safety, people most often err on the side of caution. This includes getting winter tires, scheduling regular maintenance, and adjusting our driving based on the road conditions. Another safety feature that should always be taken into consideration is your car lights. Whether it’s your daytime running lights, head lights, or brake lights, car owners need to make sure their lights are constantly working and providing enough light to be safe on the road.

Most cars come off the lot with just standard halogen bulbs. While these lights may seem like they work well enough, they don’t provide the best visibility for driving at night. To get the best visibility at night, and make your drive as safe as possible, car owners should consider getting replacement LED lightbulbs for their car. This helps to increase overall visibility and provide a larger field of view – giving you a much safer drive.

LED headlights provide a much better field of view for night driving,” says Alex Riese of StrikingLED “With LEDs, you can see further in the dark, making the experience of driving your car so much safer.”

In addition to making a car safer overall, LEDs can help save the car owner money. LEDs last much longer than standard bulbs and draw less power from the engine as well. Considering that head lights are something that will often need to be changed over the lifetime of a vehicle, car owners should seriously consider making the switch over to LEDs.

“We’re seeing a lot more cars coming off the lot now with LEDs instead of standard halogen bulbs,” adds Riese, “This is because they are overall a better lighting option for cars. They are safer and will save you money in the long run.”

About StrikingLED: StrikingLED is one of the leading suppliers of high-quality LED car lights in Canada, the U.S.A. and Mexico. A sister company of Infinitum Energy, StrikingLED is a trusted name in the transportation industry as a wholesaler of interior and exterior lighting. Our goal is simple: to provide durable and bright LED lights for automotive that will make your vehicle extra noticeable.

Alex Riese
Infinitum Energy / Striking LED
+1 519-585-1533
email us here

Source: EIN Presswire

Highview Power’s Liquid Air Energy Storage Named Technology of the Year by BusinessGreen Magazine

Highview Power Liquid Air Energy Storage BusinessGreen Technology Award Winner

Highview Power recognized for innovative long-duration energy storage solution, implementation, and ability to enable clean, smart energy grids of the future

Liquid air energy storage is a transformative technology that is today enabling 100 percent clean energy to finally become a reality.”

— Javier Cavada, president and CEO of Highview Power

LONDON, UNITED KINGDOM, December 11, 2018 / — Highview Power, the global leader in long-duration energy storage solutions, announced today that its proprietary liquid air energy storage technology took top honours at the 2018 BusinessGreen Technology Awards. Highview Power’s innovative long-duration energy storage system, which is installed at the Pilsworth plant in the U.K., was nominated for and selected as the Smart Grid Technology of the Year. Highview’s liquid air energy storage was later chosen over every other category award winner to receive the event’s most prestigious award — Technology of the Year.

“There were many very impressive companies and technologies that were finalists at this year’s BusinessGreen Technology Awards, so to be named not only the Smart Grid Technology of the Year but also the overall Technology of the Year is quite an honour,” said Javier Cavada, President and CEO of Highview Power. “Liquid air energy storage is a transformative technology that is today enabling 100 percent clean energy to finally become a reality. While I am highly appreciative of the recent awards Highview has won, I very much look forward to making even more exciting announcements in the near future.”

The BusinessGreen Technology Awards are the UK's most prestigious celebration of the best cutting-edge technologies and innovators that are working to accelerate the transition to a sustainable, low carbon economy. Now in their fourth year, they annually recognize the country’s leading green technologies and are rigorously judged by a panel of sustainability professionals and green economy leaders. Highview’s liquid air energy storage was selected Technology of the Year over fellow winners from the following categories: Automotive Technology, Biotechnology, Building Technology, Circular Economy Technology, Fast Track Technology, Future City Technology, Supply Chain/Logistics Technology, Transport Technology, and Renewable Energy Technology.

"Congratulations to Highview Power on winning Technology of the Year," said BusinessGreen editor-in-chief James Murray. “We received a record number of entries across all categories, but their long-duration, clean energy storage system stood out to the judges because of innovation, successful execution at the Pilsworth plant, and ambitious plans to ensure liquid-air energy storage plays a central role in the clean and smart energy grids of the future.”

Highview Power’s proprietary cryogenic energy storage technology makes use of a freely available resource – air – which is cooled and stored as a liquid and then converted back to a gas generating energy that powers turbines and produces electricity. This is the only long-duration energy storage solution available today that can deliver anywhere from four to over 12 hours of power, is scalable with no size limitations, has no geographic constraints, and uses no exotic metals or harmful chemicals. A liquid air energy storage plant has a lifespan of 30 to 40 years and comprises mostly steel, which can easily be decommissioned and the steel recycled at the end of life. Highview Power enables critical operations for utilities and independent power producers by delivering the lowest cost clean energy storage solution for large scale, long-duration applications.

Highview Power also recently won a Regen Green Energy Award in the Clean Energy Innovation category.

About Highview Power
Highview Power is a designer and developer of a proprietary cryogenic energy storage technology that delivers reliable and cost-effective long-duration energy storage to enable a 100% renewable energy future. Its proprietary technology uses liquid air as the storage medium and can deliver anywhere from 20 MW/80 MWh to more than 200 MW/1.2 GWh of energy. Developed using proven components from mature industries, it delivers pumped-hydro capabilities without geographical constraints and can be configured to convert waste heat and cold to power. For more information, please visit:


Wendy Prabhu
Mercom Communications
+1 512-215-4452
email us here
Visit us on social media:

Highview Power Liquid Air Energy Storage – Pilsworth Plant

Source: EIN Presswire

Grundig and Food for Soul for Social Tables in Naples

Grundig’s Brand Ambassador, Chef Massimo Bottura, with the appliances in the Refettorio

Grundig together again with Food for Soul, Massimo Bottura's cultural association, to promote worldwide projects committed in the fight
against food waste.

MILAN, ITALY, December 11, 2018 / — A growing collaboration between Grundig and Food for Soul in the opening of Refectories and Social Tables, places where thanks to the conjunction of ethics and aesthetics, a concrete activity of social inclusion is promoted.

After Rio de Janeiro, London, Paris, Bologna and Modena, today the collaboration comes to Naples where, from December 16th, the project of Social Tables Made in Cloister will come to life in the area of Porta Capuana in Naples, in the spaces of the former convent of Santa Caterina a Formiello.

The format of Social Tables will open the cloisters of the convent Monday evening to accommodate families and people in conditions of social and food vulnerability, to offer them a three course menu cooked by a local chef from surpluses food.

Grundig, with the "Respect Food" project, has always been involved firsthand in the fight against food waste. Following the philosophy "wasting food is wasting life", the company urges everyone to fight the waste starting from home. Similarly Chef Massimo Bottura, with its motto "Cooking is an act of love", aims to promote public awareness on the real value of the ingredients, using all their parts and at all stages of their lives, even through the most innovative technologies in the kitchen.

Grundig will provide its own technology, furnishing the Social Tables Made in Cloister with the top products for food processing – from small to large appliances such as immersion blender, mixer, coffee machine, dryer, and Thierry Noir fridge realized by the artist exclusively for Food for Soul.

An obsession with quality at the base of the partnership between Massimo Bottura and Grundig, a company of which the Chef is also a Brand Ambassador.
Aesthetic and functional quality are the results of constant technological research of Grundig, which has always aimed at improving people's lives through beauty. This is also the goal shared by the Chef in the development of social inclusion projects.

In Naples, Food for Soul collaborates with Made in Cloister Foundation, engaged in the exploitation of spaces inside the former convent of Santa Caterina a Formiello to promote projects linked to different forms of art, crafts and food, in order to enable sustainable development processes.

The aim of this collaboration is part of the Social Tables cultural project, where ethics and aesthetics coincide: art is a key point at the base of the projects of Food for Soul and is also inherent in the Neapolitan culture. For this reason, a local artist such as Mimmo Paladino, who has worked in the past with Refettorio Ambrosiano in Milan, has contributed to the project by creating three meters long wooden tables and ceramic dishes, then made by local artisans.

Grundig and Food for Soul renew their cooperation based on the three main pillars of the non-profit organization such as the quality of ideas, the power of beauty and the value of hospitality.

Silvia Sassone
+39 02 3659 5292
email us here
Visit us on social media:

Source: EIN Presswire