Algorhythm wins logistics deal with Onida Electronics in India

By AI, Created 6:56 PM UTC, May 26, 2026, /AGP/ – Algorhythm Holdings said its SemiCab subsidiary signed a master services agreement with Onida Electronics to support freight operations across India. The deal expands SemiCab’s enterprise customer base to 15 and underscores rising demand for AI-driven freight optimization as logistics costs climb.

Why it matters: - The agreement gives SemiCab a larger role in India’s freight market and adds another enterprise shipper to its network. - Onida Electronics can use AI-powered freight orchestration to improve truck utilization and cut empty miles across domestic lanes. - Algorhythm is positioning SemiCab as a cost-saving tool for shippers facing higher diesel and transportation expenses.

What happened: - Algorhythm Holdings said its subsidiary SMCB Solutions Private Ltd., operating as SemiCab, signed a new master service agreement with MIRC Electronics Ltd., which markets products under the Onida Electronics brand. - The deal was announced May 26, 2026. - Onida Electronics is an Indian multinational electronics and home appliances manufacturer and one of India’s best-known consumer electronics brands. - With the addition of Onida, SemiCab now works with 15 enterprise customers across India.

The details: - SemiCab’s freight network is designed to support transportation across key domestic lanes in India. - The platform is built to improve truck utilization, reduce empty miles and create more efficient outcomes for shippers and carriers. - Algorhythm said the agreement marks a meaningful expansion of SemiCab’s footprint in India. - CEO Gary Atkinson said shippers are under pressure from surging diesel prices and need to control logistics costs while maintaining service levels. - Atkinson said SemiCab uses AI to orchestrate freight networks more intelligently and reduce waste across complex supply chains. - Algorhythm said Onida joins a growing roster of enterprise brands using SemiCab to streamline truckload operations and lower logistics costs. - The company also said SemiCab has recently signed several contract expansions with enterprise customers in India and has posted strong year-over-year revenue growth.

Between the lines: - The Onida win suggests SemiCab is gaining traction with larger Indian shippers that want to squeeze more efficiency out of fragmented freight networks. - The focus on utilization and empty miles points to a market where cost pressure, not just speed, is driving technology adoption. - The company’s expansion narrative depends on turning early customer wins into broader enterprise usage and repeat contract growth.

What’s next: - SemiCab will likely keep pushing into India’s enterprise logistics market as it seeks more shipper partnerships. - Algorhythm is expected to continue framing SemiCab around AI-led freight optimization and supply-chain efficiency. - The company’s website includes more information about SemiCab’s platform.

The bottom line: - The Onida agreement adds another proof point for Algorhythm’s India strategy and strengthens SemiCab’s pitch as an AI freight platform for cost-conscious shippers.