Liveops adds new DRTV clients as demand rises for flexible inbound sales

Liveops said it added several new direct response television clients across consumer electronics, hearing technology and business technology. The wins point to rising demand for flexible inbound sales teams that can lift conversion rates while scaling with campaign swings.

Why it matters: - DRTV brands are under pressure to convert more calls while keeping pace with fluctuating campaign volumes. - Liveops is positioning its shared services model as a way to scale inbound sales without sacrificing customer experience or sales performance. - The company’s new client wins suggest demand is rising for flexible contact center support in performance-driven marketing.

What happened: - Liveops announced the addition of several new DRTV clients in consumer electronics, hearing technology and business technology. - The company said the new wins further strengthen its position in the DRTV market. - President and COO Molly Moore said campaign volumes can change overnight while brands still expect strong conversion rates and good customer experiences.

The details: - Liveops said it has more than 25 years of experience working with DRTV brands on inbound sales and lead generation. - The company said its shared services model matches the level of sales expertise to each customer interaction. - Liveops uses three line groups: General Line Group, High Response Line Group and Sales Pro Line Group. - The General Line Group handles inbound sales and customer inquiries across campaigns. - The High Response Line Group supports high-volume lead generation with an emphasis on quality assurance and consistency. - The Sales Pro Line Group focuses on more complex or high-value sales interactions. - Liveops said the model is designed to help brands scale quickly while maintaining quality and efficiency. - In a program for a leading hearing technology company, Liveops used preferential call routing to send higher-intent opportunities to Sales Pro agents while keeping broader coverage through the General Line Group. - Sales Pro agents had a minimum target net conversion rate of 60%. - General Line Group agents had a minimum target net conversion rate of 40%. - Over six months in 2025, that program handled 44,000 inbound calls. - The hearing technology program answered 87% of calls in less than 20 seconds. - Sales Pro agents delivered a 62.2% net conversion rate. - General Line Group agents delivered a 54.5% net conversion rate. - In another engagement with a national dietary supplement brand, Liveops competed against the incumbent contact center vendor. - Liveops won 100% of the program volume in less than one month after outperforming the existing provider on sales performance. - The company was then awarded an additional DRTV program.

Between the lines: - Liveops is leaning on human sales expertise as AI automates more routine customer interactions. - The company’s pitch is that high-intent purchase conversations still benefit from live agents who can build trust and handle objections. - The client wins also reflect a broader shift in DRTV toward conversion performance and rapid operational scaling as customer acquisition costs rise.

What's next: - Liveops said it will continue expanding its DRTV shared services portfolio as brands invest more in performance marketing and omnichannel customer acquisition. - The company expects demand for experienced sales resources that can scale quickly to remain strong.